Abstract
THE IMPACTS OF TOURISM INVESTMENT TOWARDS THE RESIDENTIAL AREA IN UBUD BALI: SPATIAL, SOCIAL AND ECONOMIC TRANSFORMATIONS
Gaek Raka Juniawati*, Anak Agung Ayu Oka Saraswati, Anak Agung Gde Djaja Bharuna
ABSTRACT
The captivating beauty of Bali, particularly Ubud, has invited tourists from all over the world to visit Bali which then brought various major changes. Local sources and interviews with community leaders indicated that tourism initially flourished in Ubud due to its intriguing culture. Moreover, the initial appeal of Ubud for tourists lies in its social values, where visitors are engaged in social activities and experience typical to Ubud. Tourism has been a thriving sector, motivating local community to start offering homestays and rent houses. Recognizing this opportunity, investors have started providing funds to develop residential areas for the local community. However, the rapid growth of tourism has necessitated adjustments to the arrangement of settlements in Ubud. This study analyzed the resulting transformations and provided an overview of the changes occurring in the settlements of Ubud. This qualitative study employed a phenomenological approach, where data were collected through field observations, in-depth interviews, and field analysis to explore the phenomena of investment's impact on space, economy, and social aspects. The study's outcomes encompass macro and micro mapping of the observed changes, providing a comprehensive understanding of the functional shifts occurring in Ubud in terms of spatial organization, socio- cultural dynamics, and economic patterns.
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