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World Journal of Engineering
Research and Technology

An International Peer Reviewed Journal for Engineering Research and Technology

ISSN 2454-695X

Impact Factor : 4.326

ICV : 79.45

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Abstract

CONJOINT ANALYSIS: A TOOL TO ANALYZE THE PREFERENCES OF MOBILE USERS TOWARDS SERVICE PROVIDERS

Dr. Devina Upadhyay* and Aanal Desai

ABSTRACT

Now a day there is lots of competition among the different mobile service providers. To attract the people towards their services mobile operators have started giving free data and free internet to the customers. To know customers preference towards the mobile service provider we have collected data through questionnaire and collected their responses to reach the conclusion. We have used conjoint analysis to find the most preferable combination of attributes and levels we have used mainly four attributes. First attribute is mobile operator second is technical aspect, third is service satisfaction and fourth is internet facility. The result suggests that most preferable combination is Vodafone and reasons are customers are satisfied with the attributes technical support, Service satisfaction and unlimited internet provided by the operator.

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