World Journal of Engineering Research and Technology (WJERT) has indexed with various reputed international bodies like : Google Scholar , Index Copernicus , Indian Science Publications , SOCOLAR, China , International Institute of Organized Research (I2OR) , Cosmos Impact Factor , Research Bible, Fuchu, Tokyo. JAPAN , Scientific Indexing Services (SIS) , Jour Informatics (Under Process) , UDLedge Science Citation Index , International Impact Factor Services , International Scientific Indexing, UAE , International Society for Research Activity (ISRA) Journal Impact Factor (JIF) , International Innovative Journal Impact Factor (IIJIF) , Science Library Index, Dubai, United Arab Emirates , Scientific Journal Impact Factor (SJIF) , Science Library Index, Dubai, United Arab Emirates , Eurasian Scientific Journal Index (ESJI) , Global Impact Factor (0.342) , 

World Journal of Engineering
Research and Technology

An International Peer Reviewed Journal for Engineering Research and Technology

ISSN 2454-695X

Impact Factor : 5.218

ICV : 79.45

News & Updation

  • Article Invited for Publication

    Article are invited for publication in WJERT Coming Issue

  • New Issue Published

    Its Our pleasure to inform you that, WJERT 1 July 2018 Issue has been Published, Kindly check it on http://wjert.org/home/current_issues

  • WJERT MAY ISSUE PUBLISHED

    JULY 2018 Issue has been successfully launched on 1 July 2018

  • WJERT New Impact Factor

    Its our Pleasure to Inform you that WJERT Impact Factor has been increased from 4.236 to 5.218 due to high quality Publication at International Level

  • ICV

    WJERT Rank with Index Copernicus Value 79.45 due to high reputation at International Level

Indexing

Abstract

CONJOINT ANALYSIS: A TOOL TO ANALYZE THE PREFERENCES OF MOBILE USERS TOWARDS SERVICE PROVIDERS

Dr. Devina Upadhyay* and Aanal Desai

ABSTRACT

Now a day there is lots of competition among the different mobile service providers. To attract the people towards their services mobile operators have started giving free data and free internet to the customers. To know customers preference towards the mobile service provider we have collected data through questionnaire and collected their responses to reach the conclusion. We have used conjoint analysis to find the most preferable combination of attributes and levels we have used mainly four attributes. First attribute is mobile operator second is technical aspect, third is service satisfaction and fourth is internet facility. The result suggests that most preferable combination is Vodafone and reasons are customers are satisfied with the attributes technical support, Service satisfaction and unlimited internet provided by the operator.

[Full Text Article]