World Journal of Engineering Research and Technology (WJERT) has indexed with various reputed international bodies like : Google Scholar , Index Copernicus , Indian Science Publications , SOCOLAR, China , International Institute of Organized Research (I2OR) , Cosmos Impact Factor , Research Bible, Fuchu, Tokyo. JAPAN , Scientific Indexing Services (SIS) , Jour Informatics (Under Process) , UDLedge Science Citation Index , International Impact Factor Services , International Scientific Indexing, UAE , International Society for Research Activity (ISRA) Journal Impact Factor (JIF) , International Innovative Journal Impact Factor (IIJIF) , Science Library Index, Dubai, United Arab Emirates , Scientific Journal Impact Factor (SJIF) , Science Library Index, Dubai, United Arab Emirates , Eurasian Scientific Journal Index (ESJI) , Global Impact Factor (0.342) , 

World Journal of Engineering
Research and Technology

An International Peer Reviewed Journal for Engineering Research and Technology

ISSN 2454-695X

Impact Factor : 5.218

ICV : 79.45

News & Updation

  • Article Invited for Publication

    Article are invited for publication in WJERT Coming Issue

  • WJERT MARCH ISSUE PUBLISHED

    MARCH 2018 Issue has been successfully launched on 1 March 2018

  • New Issue Published

    Its Our pleasure to inform you that, WJERT 1 March 2018 Issue has been Published, Kindly check it on http://wjert.org/home/current_issues

  • WJERT New Impact Factor

    Its our Pleasure to Inform you that WJERT Impact Factor has been increased from 4.236 to 5.218 due to high quality Publication at International Level

  • ICV

    WJERT Rank with Index Copernicus Value 79.45 due to high reputation at International Level

Indexing

Abstract

MARKETING TACTICS ADOPTED BY BANKING SECTOR IN NCR

Dr. Aparna Prashant Goyal*

ABSTRACT

Mutual funds provide a platform to invest in the market with the guidance of Asset management companies. They are not an alternate option to stocks and bonds but pool money of investors and then invest that into different money market securities. The varied options available for investors can be overwhelming at times. The objective of the research was to find how many customers of HDFC Bank were looking for an investment plan, how much they were aware about Mutual Funds and were they looking to invest in the same. It also aims to find the various aspects that an investor sees before investing in Mutual Funds. The findings of the projects were that majority of the customers weren’t completely aware about Mutual Funds. They preferred the classic Term Deposits (FD and RD) over market investment plans as they considered them safe.

[Full Text Article]