World Journal of Engineering Research and Technology

Basil Omar Al-Sasi*

ABSTRACT

A case study approach at which subjected students are arranged and grouped into teams, requires each individual subject to contribute towards an adequate level of cohesion, which would then facilitate, bilateral and multilateral communication and exchange of information elevated to a useful form of knowledge transfer and adaptation required for the assessment process of the team comprehension competence. Whereas a conventional unilateral method of teaching industrial engineering management concepts, requires knowledge transfer based on a taught subject matter communicated to the subjected students, who are required to memorize the knowledge gained from the taught subject matter material covered in the class, then assessed on their competence to retrieve the information. The investment of Japan Airline JAL in the new supersonic aircraft currently under development by Boom, was selected as a case study, assigned to the subjected students, for the purpose of industrial engineering management knowledge transfer on the subject matter of, the business level making strategy process and innovation management. The assessment focused on the subjected students' depth of understanding, how well they managed to derive organizational sustainable competitive advantages from the perspective of technological cycles, seizing the viable opportunities and transforming them into a business level cost leadership positioning strategy and a business level differentiation positioning strategy.

[Full Text Article] [Download Certificate]