Abstract
DATA ANALYTICS: RESEARCH ISSUES, CHALLENGES, TOOLS & ITS LIMITATIONS
*Jogannagari Malla Reddy, S.V.A.V. Prasad and Kothuri Parashu Ramulu
ABSTRACT
The modern digital technology generates the tremendous data with high velocity and stored in organization repositories. It is in large volume and more complex to process with traditional systems. Due to the rapid growth of such data, solutions are needed in order to handle and extract insights from these datasets. Big data analytics can solve such complexity. Big data and its analytics plays vital role in finding these insights for effective decision making. The analysis of the data can performs with robust tools such as Hadoop and framework like MapReduc etc. The basic purpose of this paper is comprehensive view to explore the potential impact of big data analytics challenges, research opportunities and associated tools of big data on the organizations.
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