Abstract
CASE STUDY: BLOGS AS AN SOCIAL MEDIA TOOL OF ADVERTISEMENT
Dr. Dipti Tulpule*, Dr. Aparajita Dasgupta Amist, Prof Prashant Chougule and Sayli Udgikar
ABSTRACT
Companies involved in market research analyse the market, gather information and compile all the important information in a report. Various industries and companies use these market research reports to enhance their business activities and efficiency. Market research reports help the companies in understanding the statistics and innovations in the market. This helps the companies in understanding their competitions and stepping up their game. Market research companies use various modes of advertisements. One of them is content writing. The reports published by the market research companies have to be bought by other companies for their reference. One method to promote these reports to the companies is to publish blogs, articles, open PR?s and editorials that give a summary of the report and attract customers to buy them. Based on the company?s requirements, it can buy relevant reports from the market research companies after referring to the blogs published by the company on its website. Moreover, many companies hire market research companies to handle their website in order to promote their products. Market research companies study the products of the company, analyze the market status of the company and publish content on the company?s website. This attracts more customers to the hiring company. For intense understanding of blogs and its impact: Allied market research company case is considered by researchers.
[Full Text Article] [Download Certificate]