World Journal of Engineering Research and Technology (WJERT) has indexed with various reputed international bodies like : Google Scholar , Index Copernicus , Indian Science Publications , SOCOLAR, China , International Institute of Organized Research (I2OR) , Cosmos Impact Factor , Research Bible, Fuchu, Tokyo. JAPAN , Scientific Indexing Services (SIS) , Jour Informatics (Under Process) , UDLedge Science Citation Index , International Impact Factor Services , International Scientific Indexing, UAE , International Society for Research Activity (ISRA) Journal Impact Factor (JIF) , International Innovative Journal Impact Factor (IIJIF) , Science Library Index, Dubai, United Arab Emirates , Scientific Journal Impact Factor (SJIF) , Science Library Index, Dubai, United Arab Emirates , Eurasian Scientific Journal Index (ESJI) , Global Impact Factor (0.342) , IFSIJ Measure of Journal Quality , Web of Science Group (Under Process) , Directory of Research Journals Indexing , Scholar Article Journal Index (SAJI) , International Scientific Indexing ( ISI ) , 

World Journal of Engineering
Research and Technology

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Engineering Research and Technology

ISSN 2454-695X

Impact Factor : 5.924

ICV : 79.45

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    Article are invited for publication in WJERT Coming Issue

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    WJERT Rank with Index Copernicus Value 79.45 due to high reputation at International Level

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Indexing

Abstract

CASE STUDY: BLOGS AS AN SOCIAL MEDIA TOOL OF ADVERTISEMENT

Dr. Dipti Tulpule*, Dr. Aparajita Dasgupta Amist, Prof Prashant Chougule and Sayli Udgikar

ABSTRACT

Companies involved in market research analyse the market, gather information and compile all the important information in a report. Various industries and companies use these market research reports to enhance their business activities and efficiency. Market research reports help the companies in understanding the statistics and innovations in the market. This helps the companies in understanding their competitions and stepping up their game. Market research companies use various modes of advertisements. One of them is content writing. The reports published by the market research companies have to be bought by other companies for their reference. One method to promote these reports to the companies is to publish blogs, articles, open PR’s and editorials that give a summary of the report and attract customers to buy them. Based on the company’s requirements, it can buy relevant reports from the market research companies after referring to the blogs published by the company on its website. Moreover, many companies hire market research companies to handle their website in order to promote their products. Market research companies study the products of the company, analyze the market status of the company and publish content on the company’s website. This attracts more customers to the hiring company. For intense understanding of blogs and its impact: Allied market research company case is considered by researchers.

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