World Journal of Engineering Research and Technology

Prachi Agarwal* and Dr. Mini Amit Arrawatia

ABSTRACT

Over the Decades, the world has witnessed changes at a quantum pace. The new revolutions in Technology have brought mammoth changes in almost every Industry. Banking, Manufacturing, Service Sector or be it Information Technology, all of them have seen both grey and the white side of this Technological Revolution. The Academic Industry has not been able to keep itself aloof of these advancements. While in the yester years the main emphasis was given to imparting education to the students, the thrust has changed drastically. The students are not less than customers who seek value for money and the Institutions are not less than service providers who wish to provide a 360? customer experience to gain prospective and Traditional customers (students). The urge of adopting latest Marketing Strategies by the Educational Institutions to attract students is trending these days. Be it Social Media, Visual Marketing or Word to Word Marketing, the Institutions are not leaving any stone unturned to adopt any Marketing Channel which can draw them more students. However, it is of great importance for the Institutions to make sure that they fulfill the promises made at the time of Marketing Strategies to retain and attract more prospective students. With the education sector having a market share of over Trillion Dollars, the need to know the changing expectations of the students?? becomes more imperative and the findings are astonishing. Though there has not been much work done in India to gain insight of students? expectations, this research holds prime importance in the West, where the students are kept at the highest degree of the end.

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