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World Journal of Engineering Research and Technology

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Engineering Research and Technology

An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)

ISSN 2454-695X

Impact Factor : 7.029

ICV : 79.45

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Indexing

Abstract

MARKETING TACTICS ADOPTED BY BANKING SECTOR IN NCR

Dr. Aparna Prashant Goyal*

ABSTRACT

Mutual funds provide a platform to invest in the market with the guidance of Asset management companies. They are not an alternate option to stocks and bonds but pool money of investors and then invest that into different money market securities. The varied options available for investors can be overwhelming at times. The objective of the research was to find how many customers of HDFC Bank were looking for an investment plan, how much they were aware about Mutual Funds and were they looking to invest in the same. It also aims to find the various aspects that an investor sees before investing in Mutual Funds. The findings of the projects were that majority of the customers weren’t completely aware about Mutual Funds. They preferred the classic Term Deposits (FD and RD) over market investment plans as they considered them safe.

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